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Get ready for Social Media Graduate School!  The St Louis AMA is proud to welcome this national, two-day AMA conference for the marketer who already has a social media program in place and is looking to take their social media success to the next level.

Here's what recent attendees had to say: 

“Practical application and integration of tools – examples given.”

“Dana is a very engaging speaker and leader.  He covered a gigantic amount of material, but also the take-away books, etc., were excellent.”

“Very hands on.  Lots of discussion and lots of examples – informal.”

Overview
Advanced Social Media will help you turn your followers into fans, your fans into advocates and your advocates into influencers and purchasers who are not just engaging online but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community around your organization using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement.

Finally, you’ll build a multi-channel social media campaign, social media metrics dashboard and engage in case-based problem solving with a high-energy group of marketing peers who are keen to take their social media programs to a new level.

Learning Objectives:

v    Be able to build a complete multi-channel, social media enabled marketing strategy and integrate social and traditional channels to deliver a competitive advantage

v    Be able to grow the base of followers, fans, readers and engaged participants across all of the social media channels that your organization or brand is currently engaged in

v    Understand how a variety of organizations have successfully used social media and what you can apply from their successes

v    Apply advanced social media best practices to ensure a reasonable rate of return on your social media investment.

To register for this event – click here http://bit.ly/Kg7poU.

Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.

About the Instructor

A visionary speaker, technology leader, and marketing specialist, Dana VanDen Heuvel helps marketers reach and keep customers through his thought leadership marketing philosophy.

Dana was a pioneer in the blogosphere with his company BlogSavant™ in 2004 and continues to be a leader and innovator in social media, internet marketing, and sales technology today. A thought leader, Dana continually changes the perception of marketing to attract the brightest and the best.

Representative Clients & Previous Experience: American Marketing Association (AMA), Word of Mouth Marketing Association (WOMMA), Les Blog (Paris), Internet Retailer, Public Relations Society of America (PRSA), BMA, Warner Brothers Home Video, Imaginasium Inc., Pheedo, American Cancer Society, QuadCreative, Milwaukee Magazine, McCain Foods, Boys & Girls Club of America, Emerson Inc., Ellio’s Pizza, Coalesce Marketing, Krueger International, Tupperware, St. Norbert College, Schneider National, Northwestern Mutual, Nicolet Bank, Intuit, Intel and more.

His recent AMA webcast on Marketing Technology landed the organization 1922 new members, yielding nearly $600,000 in new membership revenue.

Target Market: B2B marketers, including Vice President of Marketing, Marketing Director, or CEO for companies generating $5 million to $20 billion in annual revenue, who are creative, innovative thought leaders that recognize the need for new technologies to help them reach and keep customers.

Author: www.danavan.net, www.businessblogconsulting.com, MarketingProfs (www.mpdailyfix.com), and Adotas. Books: Marketing Tech 08: Using Emerging Media in Marketing and Social Networking: MySpace, YourSpace and TheirSpace, Connecting With Your Customers in Online Social Networks
 
Adjunct Assistant Professor: Dana is an Adjunct Marketing Professor at St. Norbert College in De Pere, WI teaching courses on marketing, social networks and marketing, new media and thought leadership marketing.  You can connect with Dana on LinkedIn at
http://www.linkedin.com/in/danavandenheuvel

Listen to a sneak peek podcast from Instructor Dana VanDen Heuvel, Founder, The MarketingSavant Group at http://bit.ly/e0KV2I.