Event Details

Topic: Birth of a New Media: Wireless Marketing 101

Category:Monthly Luncheons
Description:

Birth of a New Media: Wireless Marketing 101
The ubiquity of mobile communication devices worldwide offers tremendous opportunities for marketers. But who really uses mobile data, and what steps must be taken to reach those users?

The featured speaker at the luncheon will be Pierre Barbeau, a partner at Moblico, an expert consultative agency in mobile marketing, visual communication, product design and usability. Pierre will teach attendees the basics of mobile marketing, and how b-to-c and b-to-b marketers can develop strategies and implement tactics.

What you’ll learn:
  • Basic introduction to mobile marketing;
  • Who the mobile users are;
  • The value chain and key players in the market;
  • Trends in the industry:
  • Best practices for implementing mobile marketing strategies;
  • And case studies.
Don’t miss this chance to “get connected” to the hot, new medium in permission marketing.

About the speaker:
Pierre Barbeau is CEO and co-founder of Moblico (www.moblico.com). A visionary, entrepreneur and inventor, Pierre’s career accomplishments include designing the first global call center solution in 1998, and introducing the first mobile social community in 2002. Before starting Moblico, Pierre conceptualized and led the creation of Sprint Picture Mail as general manager of visual communication at the Sprint Corporation. His opinions have been featured in USA Today, the Boston Globe and Wireless Week.

Date/Time: Sep 18th, 2008 @ 11:30 am
Duration: 1.5 hours
Location:Maggiano's Little Italy

Cost:
Student: $30.00
Member: $35.00
Other/Non-Member: $45.00

Sponsored By:

Scheduled Events

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