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ORGANIZER;CN=AMA St Louis:MAILTO:info@ama-stl.org
DTSTART:20100226T140000Z
DTEND:20100226T183000Z
LOCATION;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:Maryville
TRANSP:OPAQUE
SEQUENCE:0
UID:ama-stl-event-62
DTSTAMP:20100910T193800Z
CATEGORIES;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:Marketing
DESCRIPTION;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:8:00am-12:30pm Central Time.=0A=0A<br /> Join Us for this 1/2 day seminar titled ''The New Decade of Social Relationships'We have a great lineup of experts in the field, including:Brad Hogenmiller =E2=80=93 Social Media Specialist, RehabCare"Are You Linked-In to the Social Media Network=E2=80=9DBrad is a leading social media specialist and Director of the Social Media Club =E2=80=93 St. Louis. His current focus is building social networks for RehabCare. He will talk about building social networks, and give insights into how to use Link-In to get a job and develop your network of career contacts.   See his resume on Linked-In: http://www.linkedin.com/in/javastl J. R. Slubowski, Business Leader, Loyalty and Rewards Solutions, MasterCard Worldwide.      =E2=80=9CLoyalty Trends, Engagement, and the New Customer Relationship: Painting the Loyalty Landscape for 2010 and Beyond=E2=80=9DJR consults with leading financial institutions and retailers worldwide regarding their data-driven loyalty and relationship marketing strategies.  Prior to MasterCard, JR honed his loyalty marketing expertise at Maritz Loyalty Marketing, where he designed programs for companies in a variety of industries using analytical insights and sound marketing practices. He holds a Masters in Integrated Marketing Communications from Northwestern Univ. and a Masters in English from Truman State. Steve Thomas, President =E2=80=93 The Net Impact =E2=80=9CSocial Media =E2=80=93 Designing and Measuring Effective Client Strategies=E2=80=9DFor the past ten years, The Net Impact teams have been designing and executing search engine and web strategies for a wide variety of clients worldwide. The development of integrated marketing strategies that use social media to drive customers to clients=E2=80=99 web sites provides an opportunity to measure the effectiveness of alternative testable strategies. Read some client case studies on Steve=E2=80=99s web site: www.thenetimpact.comChristi Day, Emerging Media Specialist, Southwest Airlines=E2=80=9CNuts About Online Communication=E2=80=9DA blogger once wrote that Southwest Airlines was riding the blogosphere =E2=80=9Clike a wild horse.=E2=80=9D Ask anyone on the Southwest Communication Team, and they=E2=80=99ll agree that it has been a wild ride. For more than three years, Southwest Airlines has navigated the uncharted territory of Social Media =E2=80=93 first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today=E2=80=99s social media tools to successfully support Company initiatives. Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they=E2=80=99ve learned along the way.<br />  
SUMMARY;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:The New Decade of Social Relationships
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URL:http://www.ama-stl.org
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