News - American Marketing Association

Local News

Schering-Plough wins OK from EU to sell animal drugs to Pfizer

Drug maker Schering-Plough Corp. won approval from European regulators Wednesday to sell several animal medicines to Pfizer Corp., according to publis...
Aug 27th, 2008 | St. Louis Business News - Local St. Louis News | The St. Louis Busines...

Ill. 5th in nation for hybrid cars

Illinois ranks fifth in the nation for sales of new hybrid cars, a new study reveals. (TRV)
Aug 27th, 2008 | St. Louis Business News - Local St. Louis News | The St. Louis Busines...

Boeing, machinists’ union still far apart on contract

Boeing Co. and the International Association of Machinists are still far apart on issues regarding a new contract. (BA) (BA)
Aug 27th, 2008 | St. Louis Business News - Local St. Louis News | The St. Louis Busines...

Dillard's posts Q2 loss as it continues to close stores

Dillard’s Inc. recorded a $9.8 million charge in the second quarter to reflect store closings as the department store chain works to restore its...
Aug 27th, 2008 | St. Louis Business News - Local St. Louis News | The St. Louis Busines...

Stereotaxis gets FDA OK for tool to treat blocked arteries

Stereotaxis Inc. said Wednesday that it received regulatory clearance from the U.S. Food and Drug Administration for a radio-frequency guidewire desig...
Aug 27th, 2008 | St. Louis Business News - Local St. Louis News | The St. Louis Busines...

Marketing Tips

Saveur takes the magalog approach

Epicurean magazine Saveur doubled its response rate by abandoning its courtesy voucher in favor of another marketing strategy: the magalog. There are ...
Aug 8th, 2008 | Deliver Magazine » Marketing Tips

Investment company uses mail to drive 401 (k) plan growth

Bidart & Ross is proving how direct mail can easily fit into a marketing strategy by driving higher-level corporate prospects to a micro Web site...
Jul 8th, 2008 | Deliver Magazine » Marketing Tips

A Paper Bag Full of Hope

City Harvest is showing that appearances really do matter by soliciting donations with a real brown paper bag as its envelope. A letter from the New Y...
Jun 27th, 2008 | Deliver Magazine » Marketing Tips

Getting More Bang for the Buck

Subway Restaurants teamed with Database Marketing Group to offer a system-wide program that allows owners to go online, customize their mailings and m...
Jun 27th, 2008 | Deliver Magazine » Marketing Tips

Setting a Transparency Standard

Timberland created the “Green Index,” which lists such information as the amount of energy consumed to manufacture a particular shoe, and ...
Jun 2nd, 2008 | Deliver Magazine » Marketing Tips

B to B

Direct Marketing

Actuate, mLogica partner on data management

San Mateo, Calif.—Actuate Corp., a rich media company, and mLogica, a database and business intelligence technology consulting company, on Monday an...
Aug 18th, 2008 | BtoB Magazine - Direct Marketing Stories

Recycling offers direct mail another chance to make a difference

Discarded direct mail pieces still have a shot at achieving great results, at least from an environmental standpoint. It’s called recycling.
Aug 18th, 2008 | BtoB Magazine - Direct Marketing Stories

Covario releases second quarter search spending report

San Diego—The growth in paid search spending is beginning to slow down, according to Covario Inc.’s second quarter Global Search Spend Analysis.
Aug 14th, 2008 | BtoB Magazine - Direct Marketing Stories

Event Marketing

The secret of Toshiba's success

HOW TOSHIBA CREATED BUZZ AT PRODUCT LAUNCH
Aug 11th, 2008 | BtoB Magazine - Event Marketing Stories

9/11/2008 -	Special Event Multi-Association Networking Extravaganza!
9/18/2008 -	Birth of a New Media: Wireless Marketing 101
10/3/2008 -	Achieving Business Improvement Through Internet Marketing: Four Key Strategies
10/16/2008 -	October Luncheon - Topic TBD
11/20/2008 -	November Luncheon - Topic TBD

Are you a professional looking to expand your marketing career? A recent graduate entering the marketing or advertising field? You can find your dream job right here - on AMA St. Louis' marketing career board.