AMA Stl News

ST. LOUIS CHAPTER OF THE AMERICAN MARKETING ASSOCIATION

Sep 24th, 2008
ST. LOUIS, September 24, 2008 – The St. Louis Chapter of the American Marketing Association (AMA) recently announced its executive board of director... Read More »

Local News

Thermadyne sees Q4 loss, posts ’09 profit

Mar 9th, 2010
Thermadyne Holdings Corp. reported a loss of $681,000 in the fourth quarter, as net sales fell 14 percent and the company said it felt the impact of m... Read More »

Cannon Design wins Brazil hospital project

Mar 9th, 2010
Cannon Design was awarded a new hospital design project for the Instituto Nacional de Câncer (INCA) in Rio de Janeiro, Brazil, the first project in S... Read More »

Boeing wins $69M Air Force drone contract

Mar 9th, 2010
A St. Louis-based unit of Boeing won a contract worth about $69.7 million by the U.S. Air Force for the initial engineering, manufacturing and develop... Read More »

Shrewsbury Wal-Mart plan gets hearing

Mar 9th, 2010
The city of Shrewsbury is holding a public hearing Tuesday night on a redevelopment plan for Kenrick Plaza, which could bring a Wal-Mart to the site. ... Read More »

Sanford-Brown College adding sleep science program, lab

Mar 9th, 2010
Sanford-Brown College has added a sleep medicine and technology program at its Fenton campus. Read More »

Marketing Tips

Lunch Campaign

Feb 26th, 2010
City Harvest is showing that appearances really do matter by soliciting donations with a real brown paper bag as its envelope. A letter from the New Y... Read More »

Setting a Transparency Standard

Feb 22nd, 2010
Timberland created the “Green Index,” which lists such information as the amount of energy consumed to manufacture a particular shoe, and shares t... Read More »

Direct Marketer Practices Responsible Mailings

Feb 5th, 2010
One San Francisco retailer’s Web site steers customers to a national database where they can search for the closest recycle center that accepts thei... Read More »

Saveur takes the magalog approach

Jan 22nd, 2010
Epicurean magazine Saveur doubled its response rate by abandoning its courtesy voucher in favor of another marketing strategy: the magalog. There are ... Read More »

Greener Practices Spreading

Jan 7th, 2010
Wal-Mart introduced a packaging scorecard for its more than 150,000 products to determine whether the company and its suppliers can conserve natural r... Read More »