AMA Stl News

ST. LOUIS CHAPTER OF THE AMERICAN MARKETING ASSOCIATION

Sep 24th, 2008
ST. LOUIS, September 24, 2008 – The St. Louis Chapter of the American Marketing Association (AMA) recently announced its executive board of director... Read More »

Local News

College Summit gets $125,000 of Obama’s Nobel Peace Prize

Mar 12th, 2010
College Summit, which has operations in St. Louis, said Friday it has been awarded $125,000 of President Barack Obama’s $1.4 million Nobel Peace Pri... Read More »

Archtax owner gets 3 years in prison

Mar 12th, 2010
A former tax preparer who owned Archtax in St. Louis County was sentenced to three years in prison Friday for failing to pay federal taxes and stealin... Read More »

Scottrade scammer sentenced to prison

Mar 12th, 2010
A Pennsylvania man, formerly of Florida, was sentenced to one year and one day in prison on fraud charges involving his impersonation of Scottrade cli... Read More »

Monsanto is focus of agriculture competition meeting

Mar 12th, 2010
Monsanto Co. and its role in the seed technology market take center stage Friday at an unprecedented public meeting on agriculture and competition the... Read More »

Smurfit-Stone wins Fla. recycling work

Mar 12th, 2010
Smurfit-Stone Container Corp. said Thursday that its recycling division is partnering with Emerald Waste Services (EWS) to operate EWS' transfer stati... Read More »

Marketing Tips

Lunch Campaign

Feb 26th, 2010
City Harvest is showing that appearances really do matter by soliciting donations with a real brown paper bag as its envelope. A letter from the New Y... Read More »

Setting a Transparency Standard

Feb 22nd, 2010
Timberland created the “Green Index,” which lists such information as the amount of energy consumed to manufacture a particular shoe, and shares t... Read More »

Direct Marketer Practices Responsible Mailings

Feb 5th, 2010
One San Francisco retailer’s Web site steers customers to a national database where they can search for the closest recycle center that accepts thei... Read More »

Saveur takes the magalog approach

Jan 22nd, 2010
Epicurean magazine Saveur doubled its response rate by abandoning its courtesy voucher in favor of another marketing strategy: the magalog. There are ... Read More »

Greener Practices Spreading

Jan 7th, 2010
Wal-Mart introduced a packaging scorecard for its more than 150,000 products to determine whether the company and its suppliers can conserve natural r... Read More »