Resources Suggest A Resource

Through its Marketers Roundtables, AMA-STL provides a unique client-side only environment for discussing marketing topics and challenges.

Hosted 2 to 3 times per year by the John Cook School of Business at St. Louis University, these luncheons bring together some of the best marketing minds in our community.

Following each session, the opinions offered are analyzed and reported in a White Paper that is published on the AMA-STL website and distributed within the marketing community to further the mission of advancing the study and practice of marketing.

The sessions are organized and recruited by Dan Diveley of Geile-Leon Marketing Communications, facilitated by Lon Zimmerman of Zimmerman Marketing Research, and the White Papers printed courtesy of Mira Digital Publishing.

• Social Media and the B2B Marketer

  An American Marketing Association — St. Louis Chapter White Paper #18

• Reporting to the C-Suite

  Translating marketing data to the boss.

• Customer Loyalty

  Exploring How and Why companies work to build Customer Loyalty.

• The Marketer's Role in Opening New Markets

  How marketers explore the viability of new markets for their goods and services.

• Ways in which the Client/Agency Relationship is Changing/Evolving

  The Client Perspective

• Ways in which the Client/Agency Relationship is Changing/Evolving

  The Agency Perspective

• Building Market Share in a Down Economy

  Local marketing executives discuss how they deal with threats to their budget when times are tough.

• Marketing is from Mars Letter

  Local area Chief Marketing Officers discuss Successful Integration of the Sales and Marketing Functions.

• Brand Positioning

  Thinking about the customer

• Measuring Up

  How companies measure the effectiveness of marketing

• Experiential Marketing

  For some, experiential marketing is a revolutionary concept that allows marketers to move beyond the traditional "feature and benefit" approach and focus on creating fresh connections between brands and consumers

• Marketing Role in New Product

  Marketing executives discuss the role of marketing in new product/service development, challenges that arise and suggestions for how to overcome them.

• Word of Mouth

  Is all the buzz about word of mouth just a lot of talk?

• The Role of Social Media in Hearing the Voice of the Customer

  A roundtable discussion with local marketing executives on how they utilize the new social media to hear the voice of the consumer.

• Rebranding a Company or Product

  A roundtable discussion with local marketing executives on the topic of rebranding.

• Cause Marketing - How to do Good & Grow the Business

• Client Perspective on Client-Agency Relationship

  A roundtable discussion with local marketing executives on how the client/ad agency relationship is changing or evolving.

• Agency Perspective on Client-Agency Relationship

  A roundtable discussion with local advertising agency executives on how the client/ad agency relationship is changing or evolving.

• Designing and Measuring Effective Client Strategies

• Loyalty Trends, Engagement, and the New Customer Relationship

• Search Engine Optimization Panel Discussion

• January Luncheon Presentation

• Membership Directory

  List of AMA St Louis members as of September 2009.

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