Resources Suggest A Resource

  • PDF Building Market Share in a Down Economy

    Local marketing executives discuss how they deal with threats to their budget when times are tough.

  • PDF Marketing is from Mars Letter

    Local area Chief Marketing Officers discuss Successful Integration of the Sales and Marketing Functions.

  • PDF Brand Positioning

    Thinking about the customer

  • PDF Measuring Up

    How companies measure the effectiveness of marketing

  • PDF Experiential Marketing

    For some, experiential marketing is a revolutionary concept that allows marketers to move beyond the traditional "feature and benefit" approach and focus on creating fresh connections between brands and consumers

  • PDF Marketing Role in New Product

    Marketing executives discuss the role of marketing in new product/service development, challenges that arise and suggestions for how to overcome them.

  • PDF Word of Mouth

    Is all the buzz about word of mouth just a lot of talk?

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