Resources Suggest A Resource

• Building Market Share in a Down Economy

  Local marketing executives discuss how they deal with threats to their budget when times are tough.

• Marketing is from Mars Letter

  Local area Chief Marketing Officers discuss Successful Integration of the Sales and Marketing Functions.

• Brand Positioning

  Thinking about the customer

• Measuring Up

  How companies measure the effectiveness of marketing

• Experiential Marketing

  For some, experiential marketing is a revolutionary concept that allows marketers to move beyond the traditional "feature and benefit" approach and focus on creating fresh connections between brands and consumers

• Marketing Role in New Product

  Marketing executives discuss the role of marketing in new product/service development, challenges that arise and suggestions for how to overcome them.

• Word of Mouth

  Is all the buzz about word of mouth just a lot of talk?

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