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Topic: The New Decade of Social Relationships

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Category: Student Conference
Description:

Join Us for this 1/2 day seminar titled ''The New Decade of Social Relationships'
We have a great lineup of experts in the field, including:

Brad Hogenmiller – Social Media Specialist, RehabCare
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Are You Linked-In to the Social Media Network
Brad is a leading social media specialist and Director of the Social Media Club – St. Louis. His current focus is building social networks for RehabCare. He will talk about building social networks, and give insights into how to use Link-In to get a job and develop your network of career contacts.   See his resume on Linked-In: http://www.linkedin.com/in/javastl

J. R. Slubowski,
Business Leader, Loyalty and Rewards Solutions, MasterCard Worldwide.      Loyalty Trends, Engagement, and the New Customer Relationship: Painting the Loyalty Landscape for 2010 and Beyond
JR consults with leading financial institutions and retailers worldwide regarding their data-driven loyalty and relationship marketing strategies.  Prior to MasterCard, JR honed his loyalty marketing expertise at Maritz Loyalty Marketing, where he designed programs for companies in a variety of industries using analytical insights and sound marketing practices. He holds a Masters in Integrated Marketing Communications from Northwestern Univ. and a Masters in English from Truman State.

Steve Thomas, President – The Net Impact
Social Media – Designing and Measuring Effective Client Strategies
For the past ten years, The Net Impact teams have been designing and executing search engine and web strategies for a wide variety of clients worldwide. The development of integrated marketing strategies that use social media to drive customers to clients’ web sites provides an opportunity to measure the effectiveness of alternative testable strategies. Read some client case studies on Steve’s web site: www.thenetimpact.com

Christi Day, Emerging Media Specialist, Southwest Airlines
“Nuts About Online Communication”
A blogger once wrote that Southwest Airlines was riding the blogosphere “like a wild horse.” Ask anyone on the Southwest Communication Team, and they’ll agree that it has been a wild ride. For more than three years, Southwest Airlines has navigated the uncharted territory of Social Media – first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today’s social media tools to successfully support Company initiatives. Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they’ve learned along the way.

 

Date/Time: Feb 26th, 2010 @ 8:00 am
Duration: 4.5 hours
Location: Maryville

Cost:
Member: $50.00
Non-Member: $70.00
Student: $50.00
Other/Walk-Ins: $70.00

Sponsored By: The Creative Group
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Cancellation Policy:
All reservations not cancelled by noon, two days prior to the event, will be billed.

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